Are you struggling to reach prospective clients online? It’s no wonder. The US has experienced a 15.2% gain in practicing lawyers.
If you’re not standing out online, you might struggle to reach new clients.
Here are eight tips that can help you stand out online. With these lead generation strategies for SSDI attorneys, you won’t fall into the crowd. Instead, you boost your online visibility and demonstrate your expertise.
Give your practice the boost it needs. Start standing out from other lawyers with these eight SSDI lawyer lead generation tips today.
1. Update Your Website
Your website will become the main hub for your entire SSDI attorney lead generation strategy. If your website is old or outdated, you could scare clients away. Instead, update your website to establish your credibility.
People form 75% of their judgment on a brand’s credibility based on website aesthetics. If your site doesn’t appeal to your audience, they’ll leave. They’ll take their case to other SSDI attorneys instead.
First, consider your brand. A distinct brand can help you stand out from other lawyers. It can also communicate your professionalism.
Your brand includes your:
- Practice name
- Logo
- Vision statement
- Mission statement
- Font styles
- Imagery styles
- Color scheme
- Voice
- Tone
- Personality
Once you establish your brand, keep it consistent. Use the same brand guidelines for the rest of these SSDI lawyer lead generation tips.
Update your website by following the latest user experience (UX) design trends.
First, run your website through Google’s PageSpeed Insights and Mobile-Friendly Test. Make sure your site is fast and mobile-optimized. If it’s not, hire a web design and development agency.
Use white space to give your content room to breathe. Make sure you’re using an SSL certificate, too.
Organize your content using headings and subheadings. Shorten long paragraphs and sentences, too.
Updating your website will help visitors explore your content. They’ll have an easier time converting into a lead as a result.
Otherwise, they’ll leave without exploring. You could miss the chance to generate more leads. Make sure to keep up with the latest design trends before that happens.
2. Create Lead Opportunities
Once you update your website, you can start creating new lead generation opportunities.
First, add an eye-catching button to the end of the navigation bar. Focus on the value you’re offering your clients. For example, you can promote a free case evaluation.
Add a form above the fold, too. Visitors will see an easy way to contact you without exploring your page content. You could generate immediate leads as a result.
Otherwise, consider adding a chatbot to your website. A chatbot can automatically answer any simple questions visitors have. If they have a more complex question, one of your SSDI attorneys can step in.
When creating forms for your website, make sure they’re short and easy to complete. Avoid any unnecessary fields. Enable auto-populating to further improve the user experience, too.
3. Post Informative Content
Creating informative, helpful website content can help you draw more people to your site. Then, you can turn those visitors into leads.
First, gather research. Determine who your clients are based on demographics and psychographics. Then, learn more about their search behaviors.
You can use tools like Answer the Public, Keyword Planner, and SEMRush. Focus on long-tail keywords posed as questions. Then, use your content to answer those questions.
You can create different forms of content, including:
- Blog posts/articles
- Videos
- eBooks
- Polls
- Quizzes
- Infographics
If you’re focused on clients who speak different languages, consider translating your content, too.
4. Get Optimized
Once you create content for your website, you can optimize it for search engines. Search engine optimization (SEO) will help you appear for relevant searches. When someone looks for the best SSDI attorney, they’ll find your website.
You can optimize your content based on your keyword research.
As part of your SEO strategy, you’ll also need to develop backlinks. Backlinks send readers from one website to your site. You can boost your SEO ranking and generate more leads.
Try guest blogging for another website. Then, link to your site within the post.
You can also work with an experienced digital marketing agency to boost your rankings.
5. Use PPC Advertising
Pay-per-click (PPC) advertising can help you appear on search engines and social media platforms. When someone clicks on your ad, they can arrive on your website. Then, you can use a strong call to action to convert that visitor.
Use branded, eye-catching PPC ads to appear in front of more prospective leads.
As you use these SSDI attorney lead generation tips, focus on the value you’re offering clients. You’ll have an easier time standing out from competing law firms.
6. Stay Social
You can also reach more clients through social media marketing.
Use the blog content you created for your website and reformat it for social media. Then, use a link to direct people to your website.
Ask questions online, too. You can generate two-way conversations with your followers. Then, you can direct them to a form or have them call you.
You can continue the conversation while gaining a lead.
With these tips, you can generate more social security disability leads and keep helping clients.
7. Gather Reviews
Reviews from your previous clients can boost your credibility. Establishing your credibility could help you generate more leads. You can foster brand trust, which could encourage more people to choose your practice.
Have your clients post their reviews on your Google My Business listing. Then, use a plugin to feed the reviews to your website.
8. Email With Updates
Create an email newsletter to keep your leads engaged and informed.
First, create a dedicated form on your website and encourage people to subscribe to your newsletter. Then, send them updates. For example, you can let them know about new laws, procedures, or relevant cases.
You can also send subscribers your latest blog posts and videos.
Emails will help you nurture your leads. You can remain top-of-mind. The next time a client needs your help, they’ll remember you as the best SSDI attorney around.
Add a call to action button to the bottom of your emails to encourage people to contact you, too.
Keep Helping Clients: 8 Lead Generation Tips for SSDI Attorneys
Don’t miss a chance to help new clients. Instead, start using these eight lead generation tips for SSDI attorneys. With these lead generation strategies, clients will have an easier time finding you online.
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